DW Sports Fitness is ‘Not Just a Gym’. Get active campaign.
DW Sports Fitness run a chain of gyms across the UK and has chosen to launch a get active Advan advertising campaign and brand mobile vehicles in each area to promote tempting membership offers.
DW Sports Fitness is motivating locals to join the gym and get active with their no joining fee offer, and added features such as classes from Aqua to Zumba, and spa, swim and steam facilities.
Advan advertising is an eye catching method of outdoor advertising which unlike press, radio and television has no limitations or the risk of viewers ‘turning off’ or ‘closing down’ your advertising message, making Advans unavoidable.
Advans are a unique mobile advertising tool allowing you to present your moving billboard to audiences in the postcode areas required. Although a national campaign, each DW Sports Fitness Advan advertised a location relevant message publicising the address of the nearest gym and the offer available to the public in that area.
The mobile vehicles were combined with high footfall and high traffic areas during rush hour periods to increase the opportunity to see the advertising message.